Description
These lesson notes cover the following topics for SS1 First, Second and Third Term Marketing:
FIRST TERM
1. INTRODUCTION TO MARKETING I
2. INTRODUCTION TO MARKETING II
3. INTRODUCTION TO MARKETING III
4. INTRODUCTION TO MARKETING IV
5. MARKETING CONCEPTS I
6. MARKETING CONCEPT II
7. MARKET SEGMENTATION
8. CLASSIFICATION OF PRODUCT
9. MARKETING MIX (4PS)
10. MARKETING MIX II
11. MARKETING MIX III
12. WHAT MARKET DO1
SECOND TERM
WEEK 1: WHAT MARKET DO?
WEEK 2: TYPES OF MARKET
WEEK 3: TYPES OF MARKET CONTINUED
WEEK 4: CONSUMER BEHAVIOUR AND ORGANIZATIONAL BEHAVIOUR
WEEK 5: CONSUMER BEHAVIOUR AND ORGANIZATIONAL BEHAVIOUR (CONTD.)
WEEK 6: MARKETING SSS1 SECOND TERM MID-TERM ASSESSMENT
– TEST
WEEK 7: MARKETING PLANNING PROCESS AND RESEARCH
WEEK 8: MARKETING PLANNING PROCESS AND RESEARCH CONT.
WEEK 9: MARKETING PLANNING PROCESS AND RESEARCH CONT.
WEEK 10: PRICING ADVERTISING MARKETING SSS1 SECOND TERM FINAL ASSESSMENT
– TEST
THIRD TERM
1. ADVERTISING ADVERTISING CONT.
2. ADVERTISING CONT.
3. PROMOTION PROMOTION CONT.
4. MARKETING SSS1 THIRD TERM MID-TERM ASSESSMENT
– TEST
5. PROMOTION (CONTD)
6. MERCHANDIZING
7. MERCHANDIZING CONT.
8. MERCHANDIZING CONT.
9. TYPES AND FUNCTIONS OF DISTRIBUTION
10. CONSUMER BEHAVIOUR AND ORGANISATIONAL
11. BEHAVIOUR MARKETING SSS1 THIRD TERM FINAL ASSESSMENT
– TEST
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