Description
This lesson note covers the following topics for SS1 Second Term Marketing:
SCHEME OF WORK:
WEEK 1: WHAT MARKET DO?
WEEK 2: TYPES OF MARKET
WEEK 3: TYPES OF MARKET CONTINUED
WEEK 4: CONSUMER BEHAVIOUR AND ORGANIZATIONAL BEHAVIOUR
WEEK 5: CONSUMER BEHAVIOUR AND ORGANIZATIONAL BEHAVIOUR (CONTD.)
WEEK 6: MARKETING SSS1 SECOND TERM MID-TERM ASSESSMENT
– TEST
WEEK 7: MARKETING PLANNING PROCESS AND RESEARCH
WEEK 8: MARKETING PLANNING PROCESS AND RESEARCH CONT.
WEEK 9: MARKETING PLANNING PROCESS AND RESEARCH CONT.
WEEK 10: PRICING ADVERTISING MARKETING SSS1 SECOND TERM FINAL ASSESSMENT
– TEST
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